In a time of global unrest, can marketing save our business and be the answer to our worries? As the…
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
Corvid-19 will mark a pre and post remote work and collaboration era. It is important that we start coordinating ourselves to be efficient when from home. Here’s how.
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
With marketing trends evolving at a rapid pace, it’s important that we redirect our marketing efforts to ensure maximum ROI & better conversions.
What good is that content if no one sees it? This reminds me of the old question, “If a tree…
I am guessing that you are familiar with the content hub concept. If not let me briefly run over what…
Is your Smarketing team strong? Open communication, teamwork and alignment between teams leads to greater revenue growth. According to the…
Between speaking engagements, coffee breaks with old colleagues, music, food, wine and great presentations from amazing key note speakers, I…
Account-based marketing (ABM), is the new way of talking about ‘focused or personalized’ B2B marketing. ABM is nothing new. This…