Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.
No matter what your business goals are, whether it’s sales, paid media campaigns, building your brand, SEO or simply starting…
In a time of global unrest, can marketing save our business and be the answer to our worries? As the…
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
Corvid-19 will mark a pre and post remote work and collaboration era. It is important that we start coordinating ourselves to be efficient when from home. Here’s how.
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
With marketing trends evolving at a rapid pace, it’s important that we redirect our marketing efforts to ensure maximum ROI & better conversions.
What good is that content if no one sees it? This reminds me of the old question, “If a tree…
A Content hub is a central place where all of your content lives. It is the centre around which all other content revolves as it is the main focus of content activity. They generally look sharp, have a tile-style feel to them making them ultra-graphic, attractive and simple to skim over, with more content than a blog and less than a website.
Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth.