Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. For brands, this improves customer experience and trust
‘Brand’ is an articulation of business strategy. We all feel the need for belonging. Be it in the way we…
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales…
Working to a tight schedule has never been easy, and if you tie that into working from home, juggling your…
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
Así que has oído a la gente lanzar este término como si todos tuvieran uno y todos supieran lo que es. Tienes razón, muchos lo hacen, de hecho todos los negocios lo hacen, pueden no…
¿Qué es el customer experience? ¿Cómo puedes crear una experiencia personalizada para tu cliente, que ofrezca el contenido adecuado en…