Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. For brands, this improves customer experience and trust
‘Brand’ is an articulation of business strategy. We all feel the need for belonging. Be it in the way we…
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
Account-based marketing essentially unites sales and marketing to land and expand accounts. Marketing needs to make it easy for sales…
Nothing will kill your business faster than bad content marketing. As consumers, we are looking to be educated and entertained. We want hyper-personalized content by topic, pain, moments, experiences.
In a time of global unrest, can marketing save our business and be the answer to our worries? As the…
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
Corvid-19 will mark a pre and post remote work and collaboration era. It is important that we start coordinating ourselves to be efficient when from home. Here’s how.