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Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. For brands, this improves customer experience and trust
‘Brand’ is an articulation of business strategy. We all feel the need…
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the…
Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
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‘Brand’ is an articulation of business strategy. We all feel the need for belonging. Be it in the way we…
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
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