Is your Smarketing team strong?
Open communication, teamwork and alignment between teams leads to greater revenue growth.
According to the Corporate Executive Board, 87% of the time our Sales and Marketing team speak negatively about each other.
Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. Improve communication by creating a SMarketing alignment plan.
Have a monthly meeting where you openly discuss big-ticket items. Ask about how the sales funnel is doing, how the company is performing on metrics, areas for improvement and where each department needs help from the other…
Particularly in the first meeting, identify any open issues that exist between Marketing and Sales and explain how you and the leaders plan to address them.