It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. For brands, this improves customer experience and trust
‘Brand’ is an articulation of business strategy. We all feel the need for belonging. Be it in the way we…
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
Account-based marketing (ABM), is the new way of talking about ‘focused or personalized’ B2B marketing. ABM is nothing new. This…