Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
A Content hub is a central place where all of your content lives. It is the centre around which all other content revolves as it is the main focus of content activity. They generally look sharp, have a tile-style feel to them making them ultra-graphic, attractive and simple to skim over, with more content than a blog and less than a website.
What is more attractive than millions and millions of images all trying to be ‘better’ than the next? Top brands have cough on to the content marketing trend and providing consumers with unforgettable experiences.