An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth.
Between speaking engagements, coffee breaks with old colleagues, music, food, wine and great presentations from amazing key note speakers, I…
Account-based marketing (ABM), is the new way of talking about ‘focused or personalized’ B2B marketing. ABM is nothing new. This…