Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.