Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…

Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.