Broken down to its simplest terms Land and expand means starting small with your customers, gaining their trust then expanding into other areas of their business to become a trusted partner.
It will come as no surprise if I tell you that consumers want brands to listen to them, understand their concerns and act on them. For brands, this improves customer experience and trust
Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
Nothing will kill your business faster than bad content marketing. As consumers, we are looking to be educated and entertained. We want hyper-personalized content by topic, pain, moments, experiences.
