Our eyes act as a gateway to our attention, directing our gaze to the familiar and attractive whilst alerting us to danger. What does this mean for our visual identity? We must ensure our company values are reflected through correct imagery and colour palette to create an appealing visual story for our audience.
Let’s play a word association game. If I was to say the word ‘safety’ what brand would come to mind?…
Nothing will kill your business faster than bad content marketing. As consumers, we are looking to be educated and entertained. We want hyper-personalized content by topic, pain, moments, experiences.
Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.
In a time of global unrest, can marketing save our business and be the answer to our worries? As the…
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
