As Zig Ziglar famously said, “money isn’t everything… but it ranks right up there with oxygen.” And I totally agree. Nothing, absolutely nothing kills a business faster than a lack of…
Through the principles of attention, emotion and recall our minds are hard-wired to avoid danger and foster solidarity. A great sale understands this process.
In a time of global unrest, can marketing save our business and be the answer to our worries? As the…
An 8-point business plan of how to handle a pandemic. Our 2020 forecast was based on an optimistic worldview, there was no “global pandemic” section to our 2020 financial planning sheet.
So you have heard people throwing this term around as if everyone has one and everyone knows what one is. This may sound like a no brainer but, our ideal customer profile will help us ensure that all business activities related to customer acquisition and support are tailored to our target persona’s needs. This is not as easy as it sounds.
With marketing trends evolving at a rapid pace, it’s important that we redirect our marketing efforts to ensure maximum ROI & better conversions.
